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Crisis communication - does culture matter? - the Croatian presentation at Sapienza University

Updated: Aug 31

Prof. Ivana Bilić, during the Learning Mobility in Rome (24-30 March 2019) for the CSB project, gave an interesting speech on "Crisis communication - does culture matters?".

Here below the abstract and the presentation of her work.


Abstract The paper will present theoretical crisis communication basics, along with the guidelines for the best practices. To be ready for crisis situations and crisis responses companies need to develop crisis communication manuals and the teams who will be ready to manage the exact crisis and company’s future. In today’s global and interconnected environment all businesses become more vulnerable than ever before. Company established and managed in one country may have its workers or branches in many different countries. In the situation of crisis, the cross-cultural environment becomes more and more challenging. In the next step the different crisis situations observed across cultures, with the similar mistakes, and similar or different solutions strategy in those contexts will be presented. Also, the power of social media communications in crisis set a new agenda for all companies in terms of crisis management and crisis communication with a global impact. Furthermore, the results collected in two dependent surveys of the biggest Croatian companies will be presented.



Written by Prof. Ivana Bilić, Associate Professor of Management - University of Split, Faculty of Economics, Business and Tourism (Croatia). Participant in the Training Week in Rome (24-30 March 2019) for the Cultural Studies in Business project in the field of Erasmus Plus.