top of page
  • csbprojectitaly

Cross Cultural issues in Management & Communication - a presentation by Wisdom University

Updated: Jun 26, 2020

Here below the abstract and the presentation which Prof. Xhesika Caushi gave during the Learning Mobility in Rome (24-30 March 2019) representing for the first time the Wisdom University College of Tirana, Albanian partner of CULTURAL STUDIES in BUSINESS project.


In today’s business world, working with people from different cultures is a common occurrence. Hence, when confronted with these cross-cultural encounters expats/individuals, are introduced to various challenges both in management and communication techniques, which emerge due to the cultural divergence. There are two models, which best explain the cultural dimensions in cross-cultural communication, which will be treated herewith.

One model is the Hofstede's cultural framework developed by Geert Hofstede, which, defines the effects of a society's culture on the values of its members, and how these values relate to behaviour, using a structure derived by various cultural factors (decision making, hierarchy, communication techniques).

The second model is the Iceberg Model, which describes how like an iceberg, what can easily be observed in a culture is not enough to help built relations among cross-cultural businesses.

In addition that there are also many deeply rooted ideas that can only be understood by analyzing values, studying institutions, and in many cases, reflecting on our own core values. Investing in the right tools and assistance can go a long way.

Some businesses work with foreign language consultants who help to bridge the divide between cross-cultural communications. However, educating students and future employees on how to understand these cultural differences and how to adapt in a multicultural environment is the key to achieving success.

Written by

Prof. Xhesika Caushi, Lecturer at the Economic Department - University College Wisdom (Albania). Participant in the Training Week in Rome (24-30 March 2019) for the Cultural Studies in Business project in the field of Erasmus Plus.

142 views0 comments
bottom of page