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The importance of communication in business -the contribution by prof. Edit Bregu to the CSB project

Updated: Aug 31, 2020

Prof. Edit Bregu, during the Learning Mobility in Rome (24-30 March 2019) for the CSB project, gave a presentation on "The importance of communication in business". Here below the abstract and the PDF presentation of her study.

The importance of communication in busin
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In general terms the business success relies on many factors in building and maintaining sustainable development. External and internal communication is one of the most important factors within each company. Some elements are developed and improved in continuously through the communication process like: Planning and objectives, speaking to audience, coordinating, managing and monitoring the employees, shaping company morale, developing marketing materials, promoting company innovations, negotiating, generating leads, getting referrals, following the right style of leadership etc,. Most business people, managers, CEOs of companies have been in situations where lack of communication or poor internal or external communication caused poor results. Not understanding the importance of business communication inside companies can cause real and big problems like: delays in new projects and innovations, unhappy dissatisfied customers, angry collaborators, less efficiency. Meanwhile, the role of good business communication is to provide clarity to anyone interested: employees, associates, or clients. Besides these aspects we need to keep in consideration that changing the role of communication in companies will depend on the goals, nature and overall business objectives.

Written by

Prof. Edit Bregu, Senior Lecturer at “Wisdom” University College (Albania), Vice Dean at the Law Department, Trainer and Development Officer at CENTURY 21 Albania Macedonia .

Participant in the Training Week in Rome (24-30 March 2019) for the Cultural Studies in Business project in the field of Erasmus Plus.

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