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The relevance of EU external cultural synergies: strategy and institutional intercultural attitudes

Abstract

European Union (EU) is a supra-ideological construct in permanent change. Changing times bring the European External Action Service (EEAS) to its cultural strategy. EU external cultural strategy with the complexity of political and social realities defines the two main steps followed in this study: a) EU intercultural strategy analysis, and b) the role and the place of EU Delegations (EU Dels) and the European Union National Institutes for Culture (EUNIC). The basis of the analysis is the qualitative approach. It analyses various institutional manifestations of power and status discrepancies in the EU on a macro and micro institutional level. How does the EU manage to communicate its values and identity in a context of potential cultural and ideological differences? Does ”wanting to understand the other” seem neglected, whereas ”wanting to get understood“ seems to have become an EU intercultural attitude driver? The aim of this paper is to identify the process and relevance of EU cultural synergies and its external intercultural image through various involved actors.


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Author:

Ljiljana Simić - University of Arts, Faculty of Dramatic Arts, Beograd, Serbia; ; IHECS Academy – Institut des Hautes Etudes des Communication Sociales, Bruxelles, Belgium.


Source:

Management : Journal of Contemporary Management Issues, Vol. 25 No. Special issue, 2020.

https://hrcak.srce.hr/management